IBM - What If
Working with Ogilvy NY, this series of films highlight the many facets of IBM’s innovative solutions for businesses across all sectors. From apparel companies, to food manufacturers, to telecom providers, IBM creates IT systems that roll up their own sleeves.
The variety of categories provided us a playground of differing visual styles to combine. The overall design was built to work with IBM's brand language and existing Plex typographic system.
I was involved on this project as a head of cg and designer
2020 - Los Angeles USA
Agency: Ogilvy
Concept, Design & Direction: ManvsMachine
Selected Works
Tuft and Needle - Adaptive foamProject type
Valvoline - Restore and ProtectProject type
Nike - Zoom MercurialProject type
Logitech - RallyProject type
Squarespace - Make it realProject type
Logitech - ScribeProject type
Xfinity - The future of wifiProject type
HaibikeProject type
Lexus - UXProject type
Verizon - UpProject type
FinlandiaProject type
Beats - CobraProject type
NFL - For ESPNProject type
Jose CuervoProject type
UPMC - UncommonProject type
Nest - Off the wallProject type
Axe - MondayProject type
Freeview - Set yourself freeProject type
Lexus - Hybrid LogicProject type
King - BubblewitchProject type
St John Ambulance - The ChokeablesProject type
GWR - Famous fiveProject type
Sky - Sky artsProject type
Dulux - Love storyProject type
Honda - PalindromProject type
Nissan - SignProject type
Axe - Oasis of calmProject type
Weetos - MoustacheProject type
PS4 - This is for the playersProject type
Honda - Racing at heartProject type
Samsung - PinballProject type
BT - BT VisionProject type
Toyota - IQProject type
Mvsm - ExperimentProject type